I have joined forces with Gok Wan and How to Look Good Naked. They contacted me before the summer recess to see if I would help with their campaign to give young people ‘body confidence’. Obviously this fitted in brilliantly with our Liberal Democrat campaign for Real Women.
We Liberal Democrats are campaigning for advertisers to have to label adverts to let readers know if and how much the photography in it has been retouched. With rocketing numbers of ever younger girls with eating disorders – we have said enough is enough. We are also campaigning for the lessons in school to contain issues like body confidence – so it obviously fitted in perfectly with what the campaigning program ‘How to look good naked’ is also doing to make women feel happy in their own skin. They have a young champion, Shona, who has a six minute slot in each program in which she takes her campaign forward particulary targeted on young women and their body image.
When I originally went into my office and one of my staff said that How to Look Good Naked had phoned – I was a bit concerned as to whether I would have to bare all for the campaign. Luckily for both you and me – this wasn’t necessary! According to the program – they approached all three parties but only the Liberal Democrats responded positively.
So – whilst I have explained to the program that campaigning and Parliamentary procedures are long-winded and demand perseverance that doesn’t fit neatly with the demands of TV – we are going to be pursuing the issue through both the program and through Parliamentary means too.
In terms of the program I have advised them to start with a No. 10 petition (as they need to garner support across the poltical spectrum and more importantly have a mandate from the people) and to encourage through the very popular program enough people to write to their own local MP – lobbying them to get involved and support the campaign.
Thank goodness I didn’t have to remove a stitch!
You can (for the moment) still catch the program online. I’m just over 30 minutes in.