Mark Pack, one of Lib Dem Voice team, has given an interview over at Liberal Conspiracy about LDV, what it is, what it does and why it does what it does.

To my mind, Lib Dem Voice is a key part of the party’s overall approach to the internet – these sorts of unofficial sites help reach out to audiences and cover stories that official sites are never going to. That’s one reason why I post and comment from time to time over there. Important though www.libdems.org.uk is, posting on Lib Dem Voice reaches a difference audience and in a different way from a news release of mine going up on the party’s official site. Helping to continue the growth in the quality and audience of this wider Liberal Democrat blogosphere is one of the key online challenges for the party I believe.