Go Debenhams!

Hot on the heels of Debenham’s announcement that they were using size 16 mannequins – comes another ground-breaking announcement that they are going to use a disabled model in their advertising – read about it here

There is a growing movement – across several industries and companies – all moving towards creating a more realistic view of us human beings. For too long the skinny, bony catwalk icons have held sway – but now the fight back begins.

The amazing diversity of we humans needs to be reflected in the images we see. We are so much more interesting than stick figures – and that includes seeing that disability is also part of our diversity.

0 thoughts on “Go Debenhams!

  1. I’m all for using realistic models but size 16 is obese! I realise that obesity is a big problem and becoming the norm, but that doesn’t make it remotely healthy or anything politicians should be encouraging.

    I’m all for celebrating and encouraging people to be a healthy, but it’s just as damaging for Debenhams to promote obesity as something to aspire to as it is for other companies to promote anorexia.

    I realise they have to sell clothes for overweight people. but I wish people would recognise the difference between being a normal size and being very unhealthy (and a burden on the NHS).

  2. Realistically, they’re doing this in order to get media attention. Looks like it’s working.

  3. Harriet Harms Man said:

    “size 16 is obese!”

    Can you prove that? It seems unlikely, since taller people are far more likely to be size 16, for instance.

    You also seem to confuse ‘overweight’ with ‘obese’, which is a huge mistake to make when you’re also discussing NHS costs. There’s research which suggests that those in the ‘overweight’ BMI category are actually healthier than those in the ‘normal’ category. (Of course, BMI doesn’t take account of individual differences, like muscularity, so it’s not much use.)

    So… how do you know that a size 16 person you’ve never met is, by definition, obese?

  4. Apologies, my mistake. I’ve seen the photos and they’re actually using really tall models to be able to say they’re size 16 – I hadn’t realised that. The models haven’t got so much as an once of fat on their arms, face, legs or neck.

    Size 16 would of course only be obese at average height and is of course perfectly healthy if you’re very tall (though very few women are of such a height)

    I suppose it’s good that Debenhams aren’t promoting obesity, but at the same time it’s dissapointing there still very little realistic about the models (and I mean realistic as in healthy, not as in tubby)

    Rather than the obsession with weight how about a mannequin of shorter stature? I.e. normal height yet a size 12? – i.e. actually less skinny their their supposed size 16 models!

    As for size 16 being obese – well usually that size features a 35 inch waist and basically anything over 34 is a significant health risk for you average woman. You can use whatever terminology you like but it doesn’t change the fact that your average customer buying such clothes (i.e. the ones near to normal height) has a significantly reduced life expectancy, risk of heart disease, diabetes, cancer, etc etc

  5. Yes it is great to see this. Hopefully this real World as it is attitude will even start extending to stores doing things like commerating stuff like the Battle of Britain and the Dunkirk Miracle, if this really gets going one might even see the Crystal Palace rise from the ashes as a homage to the skill and scientific achievements of Victorian engineers and British craftsmen.

    Monuments and Dust:
    The Culture of Victorian London