My thoughts on how the Liberal Democrats should approach the online elements of the next general election are up on the New Statesman blog:
Looking at how my use of the internet for politics since then has multiplied – emails, blogs, more emails, Facebook, yet more emails, Twitter, even more emails, an experiment with Bebo, and yet more emails – I would say I’ve learnt three key things about technology and politics.
First, you don’t have to know how to do the technology – you can get other people to help with that – but understanding what you want out of it and the new opportunities it offers is vital.
Second, it helps bring political success – I wouldn’t have got elected an MP without it.
And third, as much of the technology has got easier and easier to do, getting the technical details correct is – while still key – becoming less important compared to getting your mindset right.
I’m quite taken at the moment with a quote from the American writer Clay Shirky, which makes this last point in a slightly different way: “The revolution doesn’t happen when society adopts new tools. It happens when society adopts new behaviours.”
You can read the full piece over there.
As importantly it democratises the control of information.