TV advertising aimed at children

It’s a topic I’ve written about before – how the pressures from TV advertising can pressure and commercialise our children’s upbringing – so interesting to see Nick Clegg in today’s Telegraph:

Mr Clegg, who is due to become a father for a third time, said young children were being bombarded by advertising and their innocence needed to be protected.

He said he had become acutely aware of the commercial pressures on children.

“There is a channel of cartoons that my children watch in which they are bombarded by advertising every 15 minutes. I don’t like it.

“I’m increasingly, as a father and politician, thinking we have not got the balance right.”

Mr Clegg said there was a failure to properly “nurture” children in Britain.

He said: “We fail to protect thousands of children, either by not giving them support when they need it, or by almost wilfully pushing them into the criminal justice system.

“I want to live in a society where we nurture and protect that innocence of children, particularly those crucial years where people’s potential, talents and self-confidence really takes shape.”

You can read the full piece here.