When a PR stunt goes wrong… Electronic Arts and the free petrol

From the Daily Telegraph report:

A petrol station which gave away free fuel has been temporarily shut down
after motorists flocking to its pumps caused traffic chaos.

Electronic Arts were giving away £20,000 worth of fuel at the station on
Stapleton Hall Road, near Finsbury Park, north London, as part of a promotion
for a new video game. But the stunt angered residents and local politicians for
causing gridlock during the morning rush hour.

Liberal Democrat MP for Hornsey and Wood Green, Lynne Featherstone, said:
“Whilst a lucky few might have got some free petrol, hundreds of local residents
have faced misery on their daily journeys this morning.

“They deserve an apology for being the victims of such an ill-thought out
media stunt.”

You can see the BBC footage of the gridlock caused by the stunt here.

0 thoughts on “When a PR stunt goes wrong… Electronic Arts and the free petrol

  1. I wouldn’t say it went “wrong”, they got huge publicity off of it, isn’t that the intention? Since when have marketing bods cared about consequences unless it hits their bottom line?